Visual merchandising guidelines are a workbook/manual designed — specifically for Visual Merchandisers and Store Managers — every season as an introduction to that season's inspiration and signature prints and colours as well as the key looks and lookbook of each drop that will be delivered to the stores.

Inspiration for the design of FW18 window prop derived from Escada's "Heart bag" which was first introduced this season and has since then evolved and became Escada's signature continuously reintroduced in various colours, patterns and materials.