In package design I wanted to avoid the “screen printing on the plastic bag” which is a common way of packing this kind of product. Those types of packages are often tearing apart and are messy to close again if we don't want to use the entire amount of pasta. The other thing I wanted to avoid was the big amount of waste created after the package has been opened and some of the usefull informations that were on the package going into that waste.
Existing package analysis
‣ too much informations on the back of the package
‣ a lot of information is unnecessary and repetitive
‣ package can fit twice the amount of product
‣ informations on the closing area of the package are illegible which beats their purpose for customers who prefer to read the informations on the package before buying the product